Hi!
I'm a London-based graphic designer and design director with a decade of experience. I specialize in creating holistic brand identities that can be effectively distributed across various channels, including product, web, performance marketing, social media, and print.
My strengths are empathy, problem-solving, organization, and systematic approaches. I blend efficiency and kindness into my design, focusing on clean, structured results that resonate with audiences and support business goals.
Brand Lead — TV
2024–current
1. Brand Identity Redesign
Redesign of the channel’s brand identity to adapt to new challenges and reinforce the channel's presence across digital platforms, updating visual elements and ensuring consistency across various media
2. Special Project Design
Created visual concepts for special projects e.g. New Year program and the channel’s anniversary
3. Program Design
The visual design for three new programs. This included creating graphic assets, templates, and a cohesive design language for each program
4. Mentorship and Lectures
Provided mentorship to team members, offering guidance on design projects and professional development. I also conducted lectures for colleagues on topics such as brand identity and typography, helping to elevate the team's design skills and knowledge
Design Director — Electric Red Studio
2020–current
1. Design from concept to delivery
Identities for Yandex Toloka, Souls Foundation, design schools Future London Academy and Bang Bang Education, ‘Golden Mask’ Theatre Festival and Award, Beat Film Festival, guidlines for Yandex Eats, supporting the identities ABBYY and Lunchclub, Flag for Russian Pavillion at the Venice Biennale, Redesign RBC newspaper, website, animation and wayfinding for the oldest cinema in Russia
2. Project management
Setting up timelines, milestones, and deadlines
3. Team development
Hiring of contractors, providing feedback, guidance
4. Communication
Pitching, handling briefs, building and maintaining strong relationships with clients and stakeholders, seeking new clients and projects
5. Financial work
Managing the budget, controlling costs and expenses
6. PR and self-promotion
Initiating publications and interviews, creating showcases, participating in competitions
Designer >>> Lead Designer — Strelka Institute
2016–2020
Strelka Institute is a non-profit organization established in 2009. It offers an MA programme in urbanism, a summer public programme, and operates the Strelka publishing house. I worked in the design department, creating brand identities for educational and public programmes, books, events, as well as special projects.
1. Conceptualize, design, develop and deliver creative solutions (exhibitions, lectures, parties, educational programmes)
Creating identity, posters, leaflets, animation, communications, event design, large outdoor formats, merchandise, and web
2. Strelka Press books redesign
I redesigned the book series, created new grids and layouts, made up, and prepress books), working with contractors and publishers, choosing paper, and print technologies, approving print proofs
3. Leading team
Consulting, onboarding, inspiring, art directing, briefing and mentoring designers, building relationships with clients, colleagues, project managers, hiring freelancers, designers, and photographers
Designer — Just Design
2015–2016
I worked as a middle designer in a small design studio. We’re focused on print design and cultural projects.
1. Creating identities and promotional materials
Moscow Book Fair ‘Red Square’, Tretyakov Gallery, ‘The Exhibition of Achievements of National Economy’ Museum
2. Designing exhibition catalogues, magazines, annual reports, leaflets
3. Approving print proofs for large outdoor formats, books, merchandise
Designer — Art. Lebedev Studio
2014–2015
1. Designing and making up books
2. Creating guidelines for urban planning, creating guidelines for renewing public schools
3. Creating wayfinding for ‘The Exhibition of Achievements of National Economy’ Museum (the area of the Museum complex is about 240 hectares)
4. Creating the design system for Moscow city parking (design parking machine, wayfinding, parking signs which were produced in a million copies)
Designer — Dixi Studio
2013–2014
1. Creating promomaterils for global companies such as Unilever, Johnson & Johnson, Colgate-Palmolive, and Beiersdorf
2. Designing advertisements, catalogues, packages, and POS materials for global companies
The Status, art project
2021
Participated in the Russian Pavilion at the Venice Biennale. My team developed The Status project. Over 35,000 people participated in generating the collective artwork during the pavilion’s run.
The Russian Pavilion received a Special Mention Award at the Venice Biennale.
Cubo-Futurism, short film
2021
Wrote the screenplay and created animations for a short film about Cubo-Futurism. It was included in the anthology ‘Lepota,’ (‘beauty’ in Russian) dedicated to the exploration of Russian visual culture. It was screened in dozens of theaters in Russia and abroad and received wide coverage in the press.
LayerSS, AR exhibition
2019
Created 3D animated objects for the AR exhibition at the Mutabor Art Center.
Lights of Freedom, mapping show
2019
Took part in a laser show dedicated to freedom of speech. My animated video about censorship was projected at the Berlin TV tower.
33 Words About Design, short film
2019
Directed a short film about Russian design, which was included in the film anthology ‘33 Words About Design.’ The film was screened in dozens of cities in Russia and abroad, received wide coverage in the press, and was presented at six international film festivals.
Special Mention at the Venice Biennale
2021
The Russian Pavilion Team, Participant
Type Directors Club NYC — Gaid University Identity
2020
Electric Red, Design Director
Type Directors Club NYC — Posters for BBE School
2020
Electric Red, Design Director
Type Directors Club NYC — Bauhaus 2.0 Web Site
2020
Electric Red, Design Director
Art Directors Club Russia — RBC Newspaper Redesign
2019
Electric Red, Freelance Designer
European Design Awards — Strelka Institute Identity
2018
Strelka Insistute, Designer
Education
British Higher School of Art and Design
2011–2013
PG in Graphic Design
Saint Petersburg State University
2006–2010
BA in Journalism and Mass Communication
I aim to make a positive impact on society and contribute to causes that matter to me. I worked pro bono for non-profit organizations focused on women's rights, political persecution, and anti-corruption efforts. I'm currently working on my first typeface.
I'm a London-based graphic designer and design director with a decade of experience. I specialize in creating holistic brand identities that can be effectively distributed across various channels, including product, web, performance marketing, social media, and print.
My strengths are empathy, problem-solving, organization, and systematic approaches. I blend efficiency and kindness into my design, focusing on clean, structured results that resonate with audiences and support business goals.
Experience
Brand Lead — TV
2024–current
1. Brand Identity Redesign
Redesign of the channel’s brand identity to adapt to new challenges and reinforce the channel's presence across digital platforms, updating visual elements and ensuring consistency across various media
2. Special Project Design
Created visual concepts for special projects e.g. New Year program and the channel’s anniversary
3. Program Design
The visual design for three new programs. This included creating graphic assets, templates, and a cohesive design language for each program
4. Mentorship and Lectures
Provided mentorship to team members, offering guidance on design projects and professional development. I also conducted lectures for colleagues on topics such as brand identity and typography, helping to elevate the team's design skills and knowledge
Design Director — Electric Red Studio
2020–current
1. Design from concept to delivery
Identities for Yandex Toloka, Souls Foundation, design schools Future London Academy and Bang Bang Education, ‘Golden Mask’ Theatre Festival and Award, Beat Film Festival, guidlines for Yandex Eats, supporting the identities ABBYY and Lunchclub, Flag for Russian Pavillion at the Venice Biennale, Redesign RBC newspaper, website, animation and wayfinding for the oldest cinema in Russia
2. Project management
Setting up timelines, milestones, and deadlines
3. Team development
Hiring of contractors, providing feedback, guidance
4. Communication
Pitching, handling briefs, building and maintaining strong relationships with clients and stakeholders, seeking new clients and projects
5. Financial work
Managing the budget, controlling costs and expenses
6. PR and self-promotion
Initiating publications and interviews, creating showcases, participating in competitions
Designer >>> Lead Designer — Strelka Institute
2016–2020
Strelka Institute is a non-profit organization established in 2009. It offers an MA programme in urbanism, a summer public programme, and operates the Strelka publishing house. I worked in the design department, creating brand identities for educational and public programmes, books, events, as well as special projects.
1. Conceptualize, design, develop and deliver creative solutions (exhibitions, lectures, parties, educational programmes)
Creating identity, posters, leaflets, animation, communications, event design, large outdoor formats, merchandise, and web
2. Strelka Press books redesign
I redesigned the book series, created new grids and layouts, made up, and prepress books), working with contractors and publishers, choosing paper, and print technologies, approving print proofs
3. Leading team
Consulting, onboarding, inspiring, art directing, briefing and mentoring designers, building relationships with clients, colleagues, project managers, hiring freelancers, designers, and photographers
Designer — Just Design
2015–2016
I worked as a middle designer in a small design studio. We’re focused on print design and cultural projects.
1. Creating identities and promotional materials
Moscow Book Fair ‘Red Square’, Tretyakov Gallery, ‘The Exhibition of Achievements of National Economy’ Museum
2. Designing exhibition catalogues, magazines, annual reports, leaflets
3. Approving print proofs for large outdoor formats, books, merchandise
Designer — Art. Lebedev Studio
2014–2015
1. Designing and making up books
2. Creating guidelines for urban planning, creating guidelines for renewing public schools
3. Creating wayfinding for ‘The Exhibition of Achievements of National Economy’ Museum (the area of the Museum complex is about 240 hectares)
4. Creating the design system for Moscow city parking (design parking machine, wayfinding, parking signs which were produced in a million copies)
Designer — Dixi Studio
2013–2014
1. Creating promomaterils for global companies such as Unilever, Johnson & Johnson, Colgate-Palmolive, and Beiersdorf
2. Designing advertisements, catalogues, packages, and POS materials for global companies
Art Projects / Research Projects
The Status, art project
2021
Participated in the Russian Pavilion at the Venice Biennale. My team developed The Status project. Over 35,000 people participated in generating the collective artwork during the pavilion’s run.
The Russian Pavilion received a Special Mention Award at the Venice Biennale.
Cubo-Futurism, short film
2021
Wrote the screenplay and created animations for a short film about Cubo-Futurism. It was included in the anthology ‘Lepota,’ (‘beauty’ in Russian) dedicated to the exploration of Russian visual culture. It was screened in dozens of theaters in Russia and abroad and received wide coverage in the press.
LayerSS, AR exhibition
2019
Created 3D animated objects for the AR exhibition at the Mutabor Art Center.
Lights of Freedom, mapping show
2019
Took part in a laser show dedicated to freedom of speech. My animated video about censorship was projected at the Berlin TV tower.
33 Words About Design, short film
2019
Directed a short film about Russian design, which was included in the film anthology ‘33 Words About Design.’ The film was screened in dozens of cities in Russia and abroad, received wide coverage in the press, and was presented at six international film festivals.
Awards
Special Mention at the Venice Biennale
2021
The Russian Pavilion Team, Participant
Type Directors Club NYC — Gaid University Identity
2020
Electric Red, Design Director
Type Directors Club NYC — Posters for BBE School
2020
Electric Red, Design Director
Type Directors Club NYC — Bauhaus 2.0 Web Site
2020
Electric Red, Design Director
Art Directors Club Russia — RBC Newspaper Redesign
2019
Electric Red, Freelance Designer
European Design Awards — Strelka Institute Identity
2018
Strelka Insistute, Designer
Education
British Higher School of Art and Design
2011–2013
PG in Graphic Design
Saint Petersburg State University
2006–2010
BA in Journalism and Mass Communication
Interests / Pro bono projects
I aim to make a positive impact on society and contribute to causes that matter to me. I worked pro bono for non-profit organizations focused on women's rights, political persecution, and anti-corruption efforts. I'm currently working on my first typeface.