Brand Identity
Education
Education
2020
Gaid University
The Gaidar Foundation’s Educational Programme includes online courses and offline schools. The programmes cover various subjects like economics and history. It targets an audience primarily aged 30+ and values in-depth knowledge. Themes include economics, 1990s history, and socio-humanitarian disciplines to expand public horizons. In 2020 The Gaidar Foundation decided to unite all their educational programmes under the Gaid University brand.
This project got a Certificate of Excellence from the Type Directors Club New York in 2021.
The Gaidar Foundation’s Educational Programme includes online courses and offline schools. The programmes cover various subjects like economics and history. It targets an audience primarily aged 30+ and values in-depth knowledge. Themes include economics, 1990s history, and socio-humanitarian disciplines to expand public horizons. In 2020 The Gaidar Foundation decided to unite all their educational programmes under the Gaid University brand.
This project got a Certificate of Excellence from the Type Directors Club New York in 2021.
This was the fourth project for the Yegor Gaidar Foundation. I had a good understanding of what the client needed and what they liked, and they trusted me. I wanted to emphasize that despite many of the Gaid University’s projects being exclusively online, it remains committed to academic traditions. I used a blackboard as a visual reference, strongly associated with the educational process and academia. The grid system was based on graphics used in various fields of scientific knowledge: mathematics, economics, sociology, and communication theory.
For the logo, I used a shield shape, common in many classical educational institutions. However, this form was simplified into a modern minimalist design and adapted to the overall visual language of the brand identity.
For the logo, I used a shield shape, common in many classical educational institutions. However, this form was simplified into a modern minimalist design and adapted to the overall visual language of the brand identity.
